PROJECT: Toyota Teen Drive 365
CLIENT: Toyota and Discovery Education
February 04, 2021
Sponsored by Toyota and Discovery Education, TeenDrive365 is an annual safe driving video competition for high school students. Each year, Sapling holds weekly production calls with the original creators to turn their video into a broadcast spot. This is our fourth year producing the broadcast version of the PSA. This year, after months of planning, we headed down to sunny Florida to capture the PSA in a single, very long day of shooting.
Since 1998, Sapling Pictures has been telling visual stories through video. From national TV campaigns for top brands to web videos for advocacy groups, we capture stories that engage viewers and strengthen brands and missions. We serve the Washington, D.C., Maryland and the Northern Virginia region including Arlington, Fairfax, Tysons Corner and Alexandria.