PROJECT: Online Video (OLV)
CLIENT: Five Guys
PROJECT: Online Video (OLV)
CLIENT: Five Guys
Five Guys Online Video Launch (OLV)
Sapling was brought in to realize and elevate a pre-conceived brand-culture concept for Five Guys, producing two high-energy OLV spots designed to hype the brand through a sports-inspired “game day” lens. Filmed in an active Five Guys location, the videos spotlight real employees as the team prepares to “take the field,” blending authentic food prep and opening-day routines with stylized camera work, lighting, and pacing. Running across YouTube, Instagram, and other digital channels, the campaign captures the brand’s personality while staying grounded in the real process and people behind it.
Since 1998, Sapling Pictures has been telling visual stories through video. From national TV campaigns for top brands to web videos for advocacy groups, we capture stories that engage viewers and strengthen brands and missions. We serve the Washington, D.C., Maryland and the Northern Virginia region including Arlington, Fairfax, Tysons Corner and Alexandria.
We use cookies to improve your visit.
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
You can find more information in our Cookie Policy and .