Broadcast PSA

Toyota TeenDrive365
Sponsored by Toyota and Discovery Education, TeenDrive365 is an annual safe driving video competition for high school students. Each year, Sapling holds weekly production calls with the original creators to turn their video into a broadcast spot. This is our fourth year producing the broadcast version of the PSA. This year, after months of planning, we headed down to sunny Florida to capture the PSA in a single, very long day of shooting.

• Branded Content
• Education
• Issue Awareness
• Public Service Announcement (PSA)