Television Connects

Television connects us all
The Internet and Television Association (NCTA) asked Sapling to reimagine their signature theater sizzle reel — the one that opens every industry and government gathering at their Washington, D.C. headquarters. For the fourth time across nearly a decade, we rebuilt it from the ground up: new music, new graphics, new energy — all anchored by a theme we developed together: “Television connects us to more than just stories. It connects us to each other.“

Featuring content from across the cable landscape — Fox, ESPN, Disney, Bravo, Nickelodeon, MTV, BET, History, C-SPAN, Reelz, TV One, The Africa Channel, Great American Family, and Condista — the piece celebrates the full breadth of what cable television brings into American homes and halls of power.

This is what a long-term content framework looks like in practice. Three editions across nearly a decade — with a pandemic pause in between — each one sharper than the last. See the previous versions: [2016], [2018]

• Brand Integrations
• Branding
• Marketing
• Membership Communications
• Motion Design
• Television