Five Guys Online Video Launch (OLV)
Sapling was brought in to realize and elevate a pre-conceived brand-culture concept for Five Guys, producing two high-energy OLV spots designed to hype the brand through a sports-inspired “game day” lens. Filmed in an active Five Guys location, the videos spotlight real employees as the team prepares to “take the field,” blending authentic food prep and opening-day routines with stylized camera work, lighting, and pacing. Running across YouTube, Instagram, and other digital channels, the campaign captures the brand’s personality while staying grounded in the real process and people behind it.
